• L'Atelier d'Innovation Sociale Mauril-Belanger (map)
  • 95 Clegg Street
  • Ottawa, ON, K1S 1C5
  • Canada

Are you unclear on how your brand can benefit your business? 

Are you wondering how to kickstart and articulate that brand?

As an entrepreneur, when was the last time you stopped to reflect on your positioning and how it can help you attract and retain clients?

If you are a professional or service provider looking to build a consistent and efficient brand to help you stand out from the crowd, this workshop is for you. 

We make branding approachable. Through a hands-on workshop, we will help you envision your brand in a more holistic way. We will get you started on developing an authentic image that highlights your expertise and value.

 The workshop is divided in 3 distinct parts: Strategy, Branding, and Imagery.

Strategy

In this session, Genevieve of The Storyteller Communications and Marketing, will take you back to the big picture questions and will get you to take a closer look at the value you offer your clients. Only by taking the time to assess where you're at as a business and by staying true to your purpose will you develop a strategy and a brand that actually works.

Branding 

In this session, Loreto of Lola Designs, will clarify and demystify what "branding" is. You'll then craft your own branding statement to start defining and developing your brand so that it matches who you are and what you want to achieve.  

Imagery

We often underestimate the power of visuals. In this session, Ros of Harbour City Imagery, will share how you can use authentic imagery to elevate your business and how to visually articulate what your brand stands for, no matter your sector or profession.